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Privacy Policy — Dealer Edge Pty Ltd
1. Introduction
Dealer Edge Pty Ltd (ACN 697 520 362) (“Dealer Edge”, “we”, “us”, “our”) is committed to protecting the privacy of individuals who interact with our website at dealeredge.com.au and use our digital marketing services.
This Privacy Policy explains how we collect, use, disclose, and store personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By using our website or engaging our services, you consent to the practices described in this policy.
2. What Personal Information We Collect
We may collect the following types of personal information:
| • | Full name and contact details (email address, phone number, business address) |
| • | Business name and ABN |
| • | Information submitted through contact forms, enquiry forms, or service intake forms |
| • | Payment and billing information (processed securely through third-party payment providers) |
| • | Website usage data (IP address, browser type, pages visited, time spent on site) |
| • | Communications between you and Dealer Edge (emails, messages, meeting notes) |
| • | Any other information you voluntarily provide to us |
3. How We Collect Personal Information
We collect personal information:
Directly from you when you contact us, complete a form, or engage our services Automatically through cookies and analytics tools when you visit our website From third parties such as referral partners or publicly available sources, where permitted by law.
4. Why We Collect and Use Personal Information
We collect and use personal information to:
| • | Provide, manage, and improve our digital marketing services |
| • | Respond to enquiries and communicate with clients and prospective clients |
| • | Process payments and manage billing |
| • | Send service updates, proposals, and relevant communications |
| • | Comply with our legal and regulatory obligations |
| • | Improve our website and user experience through analytics |
We will not use your personal information for purposes other than those described above without your consent, unless required or permitted by law.
5. Disclosure of Personal Information
We may disclose personal information to:
Third-party service providers who assist us in delivering our services (e.g., cloud storage, email platforms, analytics tools, payment processors) Professional advisors such as lawyers and accountants, where necessary Government agencies or regulators where required by law
We require all third parties to handle personal information in accordance with applicable privacy laws. We do not sell personal information to third parties.
6. Overseas Disclosure
Some of our third-party service providers may be located overseas (for example, cloud platforms or software tools based in the United States or European Union). Where we disclose personal information to overseas recipients, we take reasonable steps to ensure those recipients handle the information in a manner consistent with
the APPs.
7. Cookies and Website Analytics
Our website uses cookies and analytics tools (such as Google Analytics) to collect non-identifiable information about how visitors use our site. This helps us improve our website and services.
You may disable cookies through your browser settings; however, this may affect the functionality of certain parts of our website.
8. Data Security
We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. These steps include secure data storage, access controls, and encrypted communications where appropriate.
While we take reasonable precautions, no data transmission over the internet is completely secure. We cannot guarantee the absolute security of information transmitted to or from our website.
9. Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When personal information is no longer needed, we take reasonable steps to destroy or de-identify it.
10. Access and Correction
You have the right to request access to the personal information we hold about you, and to request corrections if that information is inaccurate, incomplete, or out of date.
To make a request, please contact us using the details below. We will respond within a reasonable timeframe and in accordance with our obligations under the Privacy Act 1988 (Cth).
11. Complaints
If you believe we have handled your personal information in a way that does not comply with the Privacy Act 1988 (Cth) or the APPs, you may lodge a complaint with us by contacting us directly. We will investigate and respond within 30 days.
If you are not satisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
12. Contact Us
For any privacy-related enquiries, access requests, or complaints, please contact:
Dealer Edge Pty Ltd
81-83 Campbell Street, Surry Hills NSW 2010
Email: info@dealeredge.com.au
Website: dealeredge.com.au
13. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised “Last updated” date. We encourage you to review this policy periodically.